ASI seed accelerator experts identified 16 best regional strategies for industrial tourism development

The Manufaktury Bosco industrial site hosted the final event of ASI’s industrial tourism seed accelerator – a presentation of 16 tourism development strategies created during the training program, followed an awards ceremony for the best regional teams.

It was attended by Svetlana Chupsheva, ASI Director General; Alexei Besprozvannykh, Deputy Minister for Industry and Trade of Russia, Chairman of the Accelerator Expert Council; Vladislav Shapsha, Governor of the Kaluga region; Elena Mukhtiyarova, Deputy Minister for Labor and Social Protection of Russia, member of the Accelerator Expert Council; and Mikhail Kusnirovich, Chairman of the Supervisory Board of Bosco di Ciliegi Group.

"Industrial tourism today is gaining momentum – this process is supported by the regions, the Ministry for Industry and Trade, managers, and owners of enterprises. The approach when everyone can visit an industrial site, het an idea of the technology of manufacture and the products, and learn about the professions – it all builds loyalty to the brand, to Russian production. It is a good practice-oriented approach for the young generation in terms of professional self-determination," said Svetlana Chupsheva, ASI Director General.

She noted that now it is crucial for the regions to adopt the methodology for industrial tourism promotion developed and improved by ASI, the experience of companies that have passed this way, and open new sites for tourists.

In total, 30 regions and 250 companies participated in the seed accelerator. As a result, regional strategies for industrial tourism development and more than 150 industrial enterprise tours have been created. Experts selected 16 best strategies for the finals of the seed accelerator from the republics of Dagestan and Mordovia, the Perm region, Amur, Kaluga, Kemerovo, Kursk, Nizhny Novgorod, Rostov, Sverdlovsk, Tula, Chelyabinsk regions, and Khanty-Mansiysk Autonomous District, Sevastopol, Moscow, and St. Petersburg. A regional strategy for industrial tourism development is a document approved by the local government, which defines the main goals, objectives, and stages of implementation, initiatives, and activities.

The next step in working with regions and enterprises – participants of the accelerator – is the implementation of developed solutions (regional and interregional routes, career guidance programs, industrial and educational expeditions, competence centers, construction of industrial parks and playgrounds on the territory of large factories, audio performances, immersive performances) according to approved programs. The regions have already created target programs for visits to Russian industrial enterprises with the allocation of financing for the implementation of comprehensive plans to promote industrial tourism.

The best regional strategies for nominations were:

  • "PROMbrand" – Nizhny Novgorod region and Sevastopol – the best strategies to promote regional brands;

  • "PROMovement" – Kemerovo and Rostov regions – the best solutions for the industrial tourism promotion;

  • "PROMsinergia" – Kaluga and Amur regions – strategies for creating an effective ecosystem of industrial tourism in the region;

  • "PROMbusiness" – Sverdlovsk region and St. Petersburg are the best regions for the integration of industrial and business tourism;

  • "PROMorientation" – Perm territory and Khanty-Mansi Autonomous district – the best strategies for developing human capital and attracting schoolchildren and young people to industry;

  • "PROMnovations" – Moscow – an innovative approach to the industrial tourism development;

  • "PROMcreative" – Tula and Kursk regions – the most creative approach to work with industrial tourism sites;

  • "PROMscale" – Chelyabinsk region has the best regional strategy, demonstrating the industrial potential of the region;

  • "PROMtrip" – the republics of Dagestan and Mordovia – the best strategies for creating tourist itineraries with businesses.