Svetlana Chupsheva joined the jury of the Create the Future 2050 contest

Svetlana Chupsheva, ASI Director General, was an honorary jury member at the Create the Future 2050 Digital Art Contest held from April through June 2022 by the Roscongress Foundation with the support of the Russian Ministry of Culture and the ROSIZO Center. The Business Priority innovation platform and the Lobachevsky seed accelerator will be the competition's operators. The results of the competition will be announced on June 15-18 at the St. Petersburg International Economic Forum (SPIEF-2022). 

Applications for the contest are open until May 30, participants are invited to submit works on the theme of the future in the categories:

  • World of Wealth and Prosperity

  • World of Blockchain and Information Equality

  • World of Harmony and Health

  • Media of the Future

  • World of Self-Knowledge and the Man of the Future

  • New Kind of Cities and Corporations

  • World of the Future through the Eyes of Children – a special nomination for participants under 14 years of age

  • Enlightened Man of the Future, partner of the nomination – Russian Znanie Society

"ASI pays special attention to supporting creative industries as an essential factor in the sustainable development of our country. And digital art is one of the promising elements of the creative economy: technology allows primarily young people to spread their art objects on the Web and monetize them. While previously a young artist faced many problems and costs associated with organizing exhibitions, today you can present your work to the public in two clicks and get instant feedback. I’m sure that the Roscongress Foundation contest will attract public attention to new creative technologies and contribute to their further promotion," said Svetlana Chupsheva.

The competition will bring together artists, leading museums and galleries of the country, art experts, and everyone interested in digital art. The project aims to heighten interest in digital art, which has been growing rapidly in recent years and is transforming the art industry.

"The digital paradigm is the core of life today. Digital technology has already revolutionized the way classical art is displayed, making it truly accessible to everyone in a short time, making it possible to view masterpieces from the comfort of one's own home. But technology without creativity is just a tool. At the same time, modern digital art as a new experience in culture is growing before our eyes into a powerful trend of creative industries with a huge turnover," said Anton Kobyakov, Advisor to the President of Russia, Executive Secretary of the steering committee for the SPIEF.

Modern information technology opens up new opportunities for artists. The relatively new NFT (non-fungible token) technology allows the ownership of a digital object to be fixed, which was previously impossible. Art objects of the contest participants will be translated into NFT-format and placed on Joys, the first Russian digital marketplace.

"These days, the synthesis of art and new technologies opens up new possibilities for the creative realization of the artist and his or her dialogue with the audience. Images of the future, which have always occupied a special place in national and world culture, are now also created in digital format. I’m sure that thanks to the variety of themes proposed in the contest, not a single idea will remain unclaimed," said Olga Lyubimova, Minister of Culture of the Russian Federation.

Art objects of professionals and amateurs will be evaluated separately. All art objects will receive a preliminary assessment by experts from the Polytechnic Museum, a project partner, and then will be submitted for consideration by the honorary jury of the competition. Besides Svetlana Chupsheva, it will include Vladimir Gusev, Director of the State Russian Museum; Vasili Tsereteli, Director of the Moscow Museum of Modern Art; Sergey Pershin, Head of the Tavrida Art Cluster; Elena Titova, Director of the All-Russian Decorative Art Museum; Elena Pronicheva, General Director of the Polytechnic Museum; Andrey Cheremisinov, Director of Rosatom Communications; Maxim Dreval, Director General of the Russian Znanie Society; Mikhail Shvydkoy, Special Representative of Russian President on International Cultural Cooperation.

Works by the contest finalists will be demonstrated at SPIEF 2022, with NFT works auctioned to raise money for the Circle of Kindness Foundation for Children with Severe and Rare Diseases. A series of exhibitions of the best contest works at the leading museums and galleries of Russia is planned for the second half of this year. Every contestant will have the opportunity to exhibit their work at various art venues, and museums will be able to adapt the formats of dialogue with the audience to modern trends.