ASI told about the opportunities for Russian business in Serbian markets

In the current geopolitical circumstances, this cooperation is of particular importance, says Anton Moskalenkov, Director, International Office of the Agency for Strategic Initiatives (ASI).

The Agency organized a meeting between representatives of Russian companies and Andrei Khripunov, RF Trade Representative in Serbia, in the format of "Hour with the Trade Representative."

"According to an already established tradition, we gathered representatives of several dozen companies that are part of the infrastructure of the Agency, our partner organizations, and representatives of regional authorities. We have been working quite closely with our Serbian partners over the past few years; the Agency has a cooperation agreement with the Serbian Government's Office of the Minister of Innovation and Technological Development. Today we want to talk about the opportunities for Russian businesses to enter the Serbian market. In the current geopolitical circumstances, such cooperation is of particular importance," said Anton Moskalenkov.

"Serbia has not joined the anti-Russian sanctions and continues to defend its position, even though it sees its future with the European Union. Russian business is treated well enough here," Andrei Khripunov added.

Large Russian corporations, such as Gazprom Neft, Lukoil, and RZD International, are currently operating in Serbia and could become an entry point for small and medium-sized businesses, Khripunov said.

"Any filling station assumes the availability of software, opening a store of related products. Of course, all companies work within the Serbian legal boundaries and hold the necessary tenders, but Russian entrepreneurs also have the opportunity to participate and win. There are also retail chains, such as Svetofor, coming to Serbia and there are great prospects for manufacturers of household goods," said the Trade Representative.

Among the difficulties in entering the Serbian market, Andrei Khripunov named the high competition – companies from China, Italy and Germany are operating here. Moreover, the country has rather strict requirements for the certification of goods. Serbia has the official status of an EU candidate country, so the certification standards here almost equal those in force in the EU.  

There were requests from entrepreneurs for help in building a dialogue with the local federal executive authorities. In particular, they talked about the promotion of a remote patient monitoring system, developed by the PM&HM platform and educational platform LMS Bulgakov, designed to automate blended and project-based learning. Srednevolzhsky Bearing Plant is interested in contacts with Serbian companies that operate BELAZ dump trucks. The factory is ready to set up bearings for them.

"We are ready to contact and help, including through the Agency for Strategic Initiatives. We are waiting for more information from you to get to work," said Andrei Khripunov.